Avec at Gretchen / Thursday, 01.11.2018

The most impressive songs have been written at home, they tell a story and often reflect life experiences. AVEC demonstrates that you don’t need to be able to read music, in order to write a good song. Don’t overthink, but write from the heart not the head. That AVEC writes from the heart becomes clear in every verse and every refrain of the whole album „WHAT IF WE NEVER FORGET“. Writing music is how she deals with difficult personal experiences and feelings – the deep and meaningful connotations in her lyrics oppose the gentle plucking of her guitar strings.

After the release of the EP „Heartbeats“ in 2015, AVEC now presents her first Album, in which she is balancing the seriousness of her lyrics and the elegant guitar sounds. „Dead“, „Darling“, „Youth“, „Bones“: short and concise song titles, where we might make associations, but when you listen to the songs you discover their deepness. You get surrounded by this magical atmosphere. „WHAT IF WE NEVER FORGET“ is like a treasure box, revealing its secrets every time you listen to it.

AVEC writes her lyrics in English, not to disclose herself immediately. For her, language is a place of retreat, which leaves additional room for interpretation. In her songs she can distance herself from the negative experiences in her life. But at the same time sharing her story gives her the creative power to portray human life and feelings through music. She does this in a very subtle yet powerful way.

Music for the artist is like therapy. Therapy that is not only good for her, but is also helping others. With her music she is creating a magical new world, the listener can immerse into. AVEC succeeds in creating her own language, where her imagination and ideas come together in her 12 songs. For her the lyrics are the key component of her songs. Shadows, a light ray, wafts of mist, goosebumps, sunset. AVEC’s music catches the mood, just before the sun sets behind the mountains. It is melancholic but hopeful: the sun will rise again tomorrow.