For agency Adler, Chomsky & Warshavsky and Israeli telecom company Pelephone, Gravity spun this charming yarn of a groom running late to his wedding.
httpv://https://youtube.com/watch?v=yg-zJVF85sw
Kissed with Dr. Seussian details and full of sunlight, the spot ranks high on the Happy Index without feeling saccharine. Deflating cars, magical catapults and life-sustaining bubble gum are all handled with a good-natured wink, helped along considerably by Gravity’s superb job on the CG and compositing.
Credits
Adler, Chomsky & Warshavsky
Director: Eli Sverdlof
Production Company: Mula
Vfx Supervisor\ Creative Director: Ilan Bouni
Head of production Department: Shirly Gad
Post Producer: Mor Shahar, Gitit Beeri
Offline Editors: Dedan Uziel, Maor Keshet
Head of Art Department: Israel Breslev
Art Staff: Talia (Tete) Fewks, Inbal Katz, Vadim Sverdlov, Guy Dahan
Head of 3D Department: Yoav Savaryego
3D Producer: Adi Anavi
3D Staff: Avi Ben Avraham, Ran Sieradzki, Zarif Karsanov, Mark Sardtse, Yoav Shtibelman, Ec Dekel
Head of Compositing Department: Ronen Sharabani
Compositing Producer: Sarai Shavit
Compositing Staff: Evgene Romanovsky, Boaz Tamir, Itay Schiff, Asaf Yeger, Itay Niv, Itamar Keren, Roy Shalev, Alex Douich, Yonatan Gur-Zeev, Ori Morag, Ron Rochman
Head of Technicians: Ronen Tapiro
Technicians: Aviv Moshe, Shay Raz, Arik Nikiforov